By Twenty/Twenty staff
Since 2016, negative connotation in Twitter messages has been increasing year by year, but in Yucatán things seems to be worst: in 2020, this state had the sixth national possition of tweets with a lot of negative emotional load.
As yucatecan cartoonist, Tony Peraza (@cartonysta) said about that social media platform: “It’s like Mad Max, run for your life”.
Acording to studies about subjective well-being, the mexican Instituto Nacional de Estadistica y Geografia (INEGI) uses twitter as a big data source for determining the mood of people who uses it.
To do it, INEGI collects and classifies every tweet according to the emotional load that identifies the mood with which it was written.
So, in 2020, almost two out of five tweets written in Yucatan had a negative emotional load (39 percent). This means an increasing of 12 percentage points since march 2016 when it reached 27 percent.
Local twitter users went from a mood index of 2.54 points in 2016 to 1.60 in 2020, this shows a degradation in the positive mood of the user in this platform.
This negative tren and dark mood became more significant in Yucatan since June 2018, when the positive expressions began to be lower than the national average, just one month before federal elections.
Twitter users from Zacatecas, Estado de México and Quintana Roo had a better mood in 2020 by reaching 2.12, 2.10 and 2.07 points in the index, in the same order.
On the other hand, those who had a more negative mood were twitter users from Tabasco, with 1.46 points, and Sonora and Sinaloa, both with 1.52 points.